Off-the-shelf packaged software are built as ‘one-of-a-kind’ for every business sector taking in account the nature of their activities and overall preferences. Thus, when any business magnifies in size and its operations expand, the general software gets incapable of addressing its new and diversified needs. A variety of complicated tasks turns up in the business which may be so much disparate and segmented that the company can feel the need for either a custom software or multiple ready-made software for managing them. This being a principal reason to switch from off-the-shelf software packages to custom-made software, let’s delve further to get the detailed idea of businesses to fully embrace customised software solutions.Less complex pricingAny custom software is free from monthly subscription fees and other surcharges for maintaining the license, running updates and maintenance. Such a pricing scheme prevails for packaged software to let businesses adapt their processes to the software features, customisation, and other requirements. With customised software, businesses only need to pay for building the application and to add extra features or make modifications in case their processes undergo some changes.Personalised solutionBusinesses can never be sure whether a packaged off-the-shelf software is going to cater to all their requirements. However, developing a custom software specifically with assistance from an external software development service provider ensures that the solution will ultimately be a dependable one.Tight securityWhile there is no foolproof security of business data while using a packaged software as it is too easy to hack. Software hijackers or intruders are always well aware of the vulnerableness of packaged systems and hence can perceive how and where to compromise. This is for sure a vital reason for enterprises to replace the traditional software with custom ones which can be only operated by their own team. The likelihood of intrusion is almost eliminated as every functionality of the software are only known to its authentic users.All-in-all effective solutionUnlike an off-the-shelf software, a tailored application can be adapted and modified to the ever-evolving needs of the businesses. The commercial software cannot be manipulated and has fixed features, for which it is less effective. On the other hand, a bespoke and custom software application starts paying back great results in terms of effectiveness. Built to align with the work process of employees, it offers intuitive support and quicker responses in complex situations.Better backend supportSince a tailored software application is built for a particular business environment and its specifications, the development service providers certainly have a profound understanding of the business’s requirements. This results in better collaboration and provides an all-time partner to the companies to help them holistically through the software solution if any issue comes up.Key takeawayThe effectiveness of custom software applications are far more than ready-made programs, and they are perfectly viable for every expanding business settings. While most businesses in this technologically influenced era are seeking for full-fledged automation of processes, it is thus justified to move to the approach of custom software from the conventional packaged software.
Software testing is the way to ensure the dependability, accuracy, and correctness of the software application. With so many software developed every day, it is becoming more and more crucial to test our software for potential bugs and issues. Software testing can take place during the entire software development lifecycle from the initial designing to after launch maintenance. It is recommended to ensure that your software is error free to the greatest extent possible because a small bug can lead to unexpected crashes, bad user experience, and even bad market reputation. It is already very difficult to growth hack software marketing and if you launch a buggy software in the market then it will lead to a bad reputation for your business that will be very hard to recover from.The Impact of Software Bugs on Marketing:Testing a software requires a considerable investment of development time and effort. If you have outsourced your software development or have a shortage of in-house talent then this might come as a huge additional cost as well. So the question comes, why is it important to perform software testing. Here are some ways in which errors in the software code can ruin your business reputation and marketing efforts:
Software testing ensures that the company’s brand and reputation carried with the software are protected and enriched. Every time a bug interferes with the end user interaction, you see a potential risk of getting a bad market reputation.
Your first-time users are most important for feedback and market analysis. It is easiest to sell to these users and generate word of mouth publicity for future sales. But if your initial software has many bugs then you won’t be able to convert these customers.
Some of the best ways to launch a software or application in the market involve growth hacking. Growth hacking if executed properly generates a lot of traction for your software in very less time. If the software is full of bugs then this marketing will bring in more harm than good. Due to massive traction, your reputation in the market will go down significantly and it will be very hard to recover.
With the usage of software in many different industries like healthcare, BFSI, and education the impact of a bug can be massive. If a there is a bug in operation machinery software or in the transaction management system then it can lead to a huge loss of life and property. Thus, before delivering the final software it is crucial to perform software testing and ensure that the software is free from any bug.